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Blog

  • enabling innovation

    Enabling Innovation: lessons from inventors and innovators

    V Formation’s Amy Cooper shares insights from the Enabling Innovation Conference at Nottingham Trent University. NTU had curated a series…

  • Life as a Marketing Intern

    From English graduate to marketing intern, V Formation’s Amy Cooper discusses the importance of internship placements and what they are really…

  • Marketing trends we expect to see in 2018

    For many of us, marketing planning is firmly on the agenda for January and with this comes the opportunity not…

  • V Formation’s year in review: 2017 Highlights

    To say that this year has been eventful for V Formation would be a huge understatement! From moving into our…

  • Writing

    How to write effectively

    We all know how to write, at least we think we do, but writing in a way that is clear,…

  • The use of video in the marketing mix

    V Formation recently teamed up with Seven Video Productions to showcase the importance of video marketing when thinking about reinventing…

  • How to run a professional services client listening programme

    V Formation’s Hilary Campton sets out the key ingredients for a successful and sustainable client listening programme An ideal client…

  • What’s the difference between a marketing strategy and a marketing plan?

    A well-thought out marketing strategy – aligned with business objectives – provides focus and direction. Yet, marketing strategy is often…

  • How to choose a CRM system

    A CRM database allows employers to record and manage marketing emails, events and business contacts. Simon McNidder from Database First Aid…

  • Creating an exceptional user experience

    The way a customer feels about a company is just as important as the product or service they are buying…

  • GDPR and digital marketing: Impression guest blog for V

    In this guest blog for V Formation, Laura Hampton of Nottingham digital marketing specialists Impression, explains the ins and outs…

  • General Data Protection Regulation: a checklist for marketers

    General Data Protection Regulation: a checklist for marketers

    On 25 May 2018 the new General Data Protection Regulation comes into effect. Here at V Formation we’ve started ensuring…