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Blog

  • Writing

    How to write effectively

    We all know how to write, at least we think we do, but writing in a way that is clear,…

  • The use of video in the marketing mix

    V Formation recently teamed up with Seven Video Productions to showcase the importance of video marketing when thinking about reinventing…

  • How to run a professional services client listening programme

    V Formation’s Hilary Campton sets out the key ingredients for a successful and sustainable client listening programme An ideal client…

  • What’s the difference between a marketing strategy and a marketing plan?

    A well-thought out marketing strategy – aligned with business objectives – provides focus and direction. Yet, marketing strategy is often…

  • How to choose a CRM system

    A CRM database allows employers to record and manage marketing emails, events and business contacts. Simon McNidder from Database First Aid…

  • Creating an exceptional user experience

    The way a customer feels about a company is just as important as the product or service they are buying…

  • GDPR and digital marketing: Impression guest blog for V

    In this guest blog for V Formation, Laura Hampton of Nottingham digital marketing specialists Impression, explains the ins and outs…

  • General Data Protection Regulation: a checklist for marketers

    General Data Protection Regulation: a checklist for marketers

    On 25 May 2018 the new General Data Protection Regulation comes into effect. Here at V Formation we’ve started ensuring…

  • Commercialisation in life sciences

    V Formation’s guest blogger for the life sciences, Jose Gonzalez, explains how pharmaceutical and high-tech businesses can use marketing data…

  • New data protection regulations: a guide to getting your marketing data compliant

    In May 2018 the General Data Protection Regulation (GDPR) will be replacing the existing Data Protection Act.  As there is…

  • The importance of a market analysis in life sciences

    The transition from a scientist to a business owner can be a difficult one and it is important to properly…

  • Sygnature Discovery

    Sygnature Discovery receives a prestigious Queen’s Award

    Sygnature Discovery has been recognised with one of the UK’s most prestigious business awards – the Queen’s Award for Enterprise,…