V Formation has been working closely with Burton-based design agency, Fuse4 to develop a new website and marketing material for Boyds.
Boyds is a leading consultancy business supporting the development of pharmaceutical and biotech products and devices for patient benefit. Founded by Professor Alan Boyd in 2005, Boyds has experienced significant growth, particularly in the areas of regulatory affairs, cell and gene therapy development and orphan drug designations. In January 2018, Boyds moved into their newly refurbished offices in Sawston, just outside Cambridge.
V Formation Director, Sue Carr, has worked with Boyds for the last four years, during which time it has been through a brand refresh and developed a marketing communications plan to ensure it reaches its target audience effectively.
Following a review of the current website, the decision was made to refresh the look and feel to create something that was easy to navigate, future-proof and flexible.
Alongside this, a new brochure and supporting marketing material showcasing Boyds’ expertise were developed for use at exhibitions and events.