In 2018, new data protection rules will completely change how companies can use their marketing data. Join V Formation, and a panel of experts, for an informative seminar covering the new rules, along with practical guidance on how to ensure your marketing data is ‘GDPR- ready’.
GDPR is complex, but we have the experts on-hand to help you prepare and lead your organisation through the changes.
Join us at our GDPR seminar to understand:
- GDPR from a legal perspective – Ed Wright from Shakespeare Martineau will provide a legal overview of the new regulations and what they mean in practice
- What does GDPR mean for marketing teams? We will provide some practical advice and a checklist of the steps you need to take to ensure your marketing data is ready for GDPR. We will also explore how GDPR can be used as a force for good and to improve your marketing activities.
- Utilising CRM technologies – Simon McNidder from Database FirstAid will share practical and cost-effective CRM tips and tools to help you keep your data ‘clean’ and compliant.
- Practical solutions for starting your compliance journey – Neil Maude from Arena Group will outline how to manage new and revised consent, freedom of information and right to be forgotten requirements, and share tips on getting control of your existing documentation in keeping with the ICO’s ‘12 steps to take now’ guide.
The seminar will be followed by a buffet lunch, when you will have the opportunity to discuss challenges and ideas with your peers and the speakers.
GDPR has implications beyond the marketing team, so please feel free to extend this invitation to your HR and IT colleagues, as well as others in your organisation who would benefit from finding out more about GDPR.
Ed Wright – Shakespeare Martineau
Ed works with clients from all sectors (including life sciences and technology, media and telecoms) on wide-ranging non-contentious commercial, contractual, IP, ICT, e-commerce, data protection, competition and public procurement law issues.
Ed has a keen interest in drafting/advising on IP licensing arrangements and, whenever possible, presents and writes on topical commercial and/or IP matters.
Simon McNidder – Database FirstAid
Simon has spent over 20 years using, managing and implementing CRM databases in-house, mainly in professional service firms, winning two CRM industry awards during this period. Simon is now a CRM Database Consultant and runs Database First Aid Ltd, fixing CRM databases and marketing data headaches. Typical services range from cleansing data, combining duplicate contacts, merging multiple contact lists into one, or finding CRM solutions for clients.
Simon is now a CRM Database Consultant and runs Database First Aid Ltd, fixing CRM databases and marketing data headaches.
Neil Maude – Arena Group
Neil heads the Software and Consultancy divisions of Arena Group. His role includes strategic responsibility for development of Arena’s software products, including document management and business process software. He is also in demand as a speaker on related issues having recently spoken at the TechTrade MultiModal and LegalEx events on GDPR, process automation and innovation.
A firm believer in the ability of technology to improve service delivery and efficiency, Neil has been involved in projects for SMEs, education, large corporates and multinationals. His broad experience of project delivery brings a wealth of knowledge as to how technology can and should be used, along with the challenges of implementing change in organisations.