As it’s Christmas and a time for sharing, we thought we’d take a look back over 2016 and share some of V Formation’s highlights with you.
2016 has been a great year for V Formation (for which we’re very thankful) with lots of highs and we’re very excited about what we’ve got coming up in 2017. Although we can’t share everything (some of our best projects are secret!), here’s a taster of our favourite bits.
1. Brady Solicitors’ National Leasehold Survey
As Bradys’ outsourced marketing team, V Formation worked with them to create the National Leasehold Survey, which has helped to position this award-winning client as being at the forefront of the property management industry. The survey generated over 1300 responses. V Formation analysed the findings, wrote the report and handled the PR.
We were delighted to welcome Leah Bradley to the team in April. Leah has been applying her professional services expertise and supporting our clients with quality advice and communications.
3. Helping Clayton & Brewill raise thousands for charity
Hilary took part in a charity abseil for our long-standing accountancy client Clayton & Brewill, which kick-started a fantastic year of fundraising. Over £5,000 has been raised for the Lincolnshire and Nottinghamshire Air Ambulance Trust. V Formation helps the firm to raise their profile and generate new work through digital PR and content creation.
4. 2016 Family Business Awards
V Formation creatively directed another successful Midlands Family Business Awards. This was the 7th year of the unique awards initiative, which is run completely independently and not for profit by Nottinghamshire family business, The Wilson Organisation. The awards launched in May and, following a meticulous judging process, concluded with a sparkling awards ceremony in November. Hilary was there to congratulate winners John Pye Auctions who scooped the top prize.
5. José joins the team
We took on our first marketing placement from the University of Nottingham – biotech graduate José Gonzalez. José joined us for three months and helped support life sciences clients, Platelet Solutions and Juniper Pharma Services with their marketing strategies and business development. He also assisted V Formation with life sciences-related web content and achieved a well-earned distinction in his MSc. We’re thrilled that José is still involved as a guest blogger and we hope to take on another placement student in 2017.
The team took the newly-refreshed stand and marketing material to the Medilink Annual Conference where we not only exhibited, but also got to meet some of the key influencers from the region’s vibrant life sciences sector. V Formation joined the Medilink network as members in 2016 to reinforce our support of the sector and it has been great to get closer to these businesses during the year.
7. Winvic brand positioning
We worked with design partners, Reach Marketing, to clarify the brand for Winvic – a national construction company that is undergoing incredibly fast growth. We took them though the brand pyramid to establish the values and brand essence which enabled their senior management team to deliver a series of roadshows.
8. Sue appointed to Alltruck
Sue was appointed by Alltruck plc as their consultant marketing director to develop their marketing strategy and transform them into a marketing-led business. Sue has been working on the marketing essentials to support the campaigns planned for 2017. Recently, Sue joined the directors and senior managers on their infamous ‘Pink Week’ focussing on strategy and planning, reinforcing the value that an outsourced marketing director can bring.
9. Celebrating success with our clients
We’re pleased for all of our clients that have had their own successes this year and were delighted to be a part of those:
- Clear Building Management secured the customer service excellence award from the Cabinet Office
- Alan Boyd of Boyds received the Outstanding Contribution award at the Bionow awards ceremony
- XenoGesis won the prestigious Outstanding Achievement award at the Medilink East Midlands Awards, and we were delighted to be with them on the night to celebrate their success
- Serjeants have expanded into Derby with a move into the new flagship iHub building at Infinity Park
- Brady Solicitors won the highly commended award in the national property management awards
10. New office at BioCity
We moved into our new home within BioCity – a bigger office space for our growing team. And we’ve made an offer to a talented marketing specialist who will join us on 3rd January.
Speaking of the new office, please note our new telephone number: 0115 787 0206
11. Lodders Life magazine
V Formation, along with our design partners at Reach Marketing, published two editions of this high quality magazine for clients and contacts of Lodders Solicitors. Lodders Life provides the latest legal updates, industry news, client successes, and changes and developments within the firm. You can view the latest issue here.
We’ve thoroughly enjoyed working with many talented in-house marketing professionals, helping them with their career development and providing a crucial link between senior management and the individuals. We’re very proud of the excellent progress our “mentees” have achieved this year.