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V team puts best foot forward for food poverty charity

V team puts best foot forward for food poverty charity
November 17, 2020 Leah Bradley

V Formation is putting its best foot forward to raise vital funds for FareShare by taking on a Lapland challenge to collectively walk 2,298 miles – the distance from Nottingham to Lapland – before Christmas Day.  

We’ve decided to banish the lockdown blues and get some fresh air into our lungs – while raising vital funds for FareShare,” explains V Director, Hilary Campton. 

V Formation marketing and PR team

We guessed Father Christmas might struggle for help from his elves and usual mini army of workers this year thanks to the Covid-19 pandemic, so we’ve set ourselves the challenge of walking to Lapland – just a mere 2,298 miles from our offices in Nottingham – to give him a hand.  

For every mile walked, V Formation will donate 50 pence – up to our target of £1,000,” she says. 

The team will set off for Lapland on Wednesday 18 November and is hoping to have completed the virtual journey by Wednesday 16 December.

Join our virtual trip and help us achieve our Lapland challenge

The V team has issued a rallying call to family, friends and clients to help them complete the journey. 

“It would be great if some of our clients, family members and friends would like to step up and step out by joining our Lapland challenge,” Hilary says. 

It is easy to take part – V is using the Charity Miles app to record the miles covered along its virtual journey to Lapland. 

“You can do half a mile a day or 20 miles a week – walking, running, cycling, whatever you like.” Hilary explains. 

All you need to do is put in the miles - there’s no need to get involved in any additional fundraising, although FareShare would love it if you did!”  

Here’s how to get involved

  1. Download the app ‘Charity Miles’ (either using the link above or by searching in your App store)
  2. Set up your profile (just your name, email and an optional photo) 
  3. The app will ask you to choose a charity – choose any, this is just to get you going
  4. Search for the Team called “#VFormation2Lapland” and click join 
  5. Get stepping! 

For more information, please contact Hilary, Jemma or any other member of the V Formation team. See you in Lapland! 

About FareShare 

FareShare is a charity network aimed at relieving food poverty and reducing food waste in the UK, and has been running since 1994. 

It is the UK’s largest food redistribution charity, redistributing surplus food from the food industry through a network of 11,000 frontline organisations across the UK. FareShare provides enough food to create almost a million meals for vulnerable people every week. 

FareShare has continued a full national operation to get food to vulnerable people across the UK throughout the Covid-19 crisis. 

For more information or to make a donation directly