V Formation’s Sue Carr has been appointed by Alltruck plc as their consultant marketing director to develop their marketing strategy and transform them into a marketing-led business.
V Formation is delighted to announce that we will be working closely with East Midlands based Alltruck, who specialise in contract hire and truck rentals to businesses. V director, Sue Carr, will develop and implement the firm’s marketing strategy and plan to help grow the business with the support of the newly appointed marketing graduate, Josh Robinson.
Sue commented, “It is great to be working with such a dynamic and forward-thinking business that has strong growth aspirations. The initial focus is to get the marketing essentials in place, including the development of a new website as well as implementing a CRM system that will act as the backbone for the sales and marketing campaigns. The longer-term marketing strategy will follow shortly afterwards.”
Alltruck plc has depots in Nottingham and Loughborough, with its headquarters in Croft, Leicestershire. The business focuses on contract hire and rental of trucks to businesses including some of the UK’s leading department stores and logistics companies. It also has an enviable reputation within the public sector.