Contact us on 0115 787 0206 or at

Crisis communications and PR

Expert support with managing, advising, planning and implementing a bespoke crisis communications solution

The secret of crisis management
is not good vs bad, it’s preventing
the bad from getting worse

A crisis can strike at any time.

A crisis can’t always be avoided.

No business can be 100% certain that it will never be hit by a crisis, which could be triggered by or develop from a variety of situations: a workplace accident, restructure of the business, employee issues, or a cyber security breach, to name just a few.

Crisis management is one of the most important elements of your PR and communications strategy.

The best way to be sure that your business can effectively manage a crisis is to be proactive and prepared, so that the team knows how to respond, and can do so quickly if a crisis comes knocking. Don’t assume it might never happen to your business or that if it does, it will be alright to react if and when the time comes.

“Crisis communications is the effort taken by a company to communicate with the public & stakeholders when an unexpected event occurs that could have a negative impact on the company’s reputation.”

Big or small, commercial or not-for-profit, it makes good sense to include a crisis management strategy in your overall business plan – and the V Formation team can help you do this.

We can work with your team to explore and anticipate the kind of potential threats your business could one day face, and identify and support the people in your team who are best placed to work with us to implement the crisis management and communications plan if the time comes.

V Formation can help you avoid making a drama out of a crisis. Our crisis management service includes:

  • Creating a business-personalised crisis management plan, with a step-by-step guide to what to do
  • Media training for your spokespeople to ensure they are ready to face the media
  • Specific, relevant, clear, sensible advice on where to begin
  • Creating a detailed and bespoke crisis management handbook and procedures
  • On-site support at your premises, including media interface and liaison
  • Monitoring social media and online news platforms to keep on top of what’s being said about your business.

To find out how to access affordable, tailored crisis communications support for your business, contact the V Formation PR experts here or call 0115 787 0206.