Contact us on 0115 787 0206 or at

Media training

The do’s and don'ts when talking to journalists

Practical advice and tips on
how to prepare for and
handle media interviews

V Formation can offer you and your team unique insight into the workings of the media and how to get the best out of interviews with journalists.

Our media training service is led by our Senior PR Consultant Lauren Mills, a former business and financial journalist with 25 years’ experience on national newspapers including The Sunday Telegraph, the Mail on Sunday, Daily Telegraph and Daily Mail, and the Wall Street Journal.

An interview with a journalist is an entirely artificial situation and it is important to understand how to use it to your advantage, rather than the journalist’s. With training from V Formation, you will learn how to get your message across as strongly and powerfully as possible.

Media training workshop

We have recently launched our media training workshop, a half-day course which includes:

  • A personalised presentation, tailor made to suit your company
  • A run through of the dos and don’ts of journalist interviews and how best to prepare for them
  • A media training manual that covers everything on the course and also highlights extra points, for you to take away with you
  • A breakdown of recent examples to highlight commonly made mistakes and learn how to avoid them
  • A chance to role-play a live interview with Lauren Mills, who will provide feedback afterwards
  • A prepared set of questions relevant to your company that you will have the opportunity to answer
  • A Q&A session

To learn more about our media training workshop, please contact us here or call 0115 787 0206.