Last month, V Formation client PainChek completed the ‘Drive for Dementia’ – a 1000-mile tour of England, Wales and Scotland in a convoy of modern classic cars, raising money for Alzheimer’s Society.
PainChek is a technology company that has developed the world’s first AI-powered pain assessment tool for carers and healthcare professionals caring for people living with dementia and other cognitive impairments.
The company’s ‘Drive for Dementia’ campaign was the brainchild of three friends who all work in the UK’s care and care home sector. They combined their love of modern classic cars with their quest to raise awareness of Alzheimer’s and dementia, with the aim of raising a target £3000 for Alzheimer’s Society.
The driving trio of Pete Shergill, Craig Johnson, and Harj Sadhra chose September for their modern classic drive fundraiser as it was World Alzheimer’s Month. Pete drove his Ford Focus ST, Harj his BMW Z3 convertible, and engineer Craig the support vehicle. They drove a total of 1000 miles over four days, calling on care homes and home care providers in England, Wales and Scotland.
Alzheimer’s and other forms of dementia
Alzheimer’s and other forms of dementia currently affect around 70% of people living in care homes. Latest statistics estimate around 885,000 people in the UK have dementia, with this figure predicted to rise by 80% by 2040.
Pete Shergill, UK Director of PainChek says: “About half of people living with dementia suffer from pain, but they are often unable to verbalise they have pain, and sadly, it goes unmanaged and untreated. Dementia does not cause pain, but a person with dementia is more susceptible to increased levels of pain compared to others as they have a higher risk of falls, accidents and injury.”
Drive for Dementia
The Drive for Dementia left Uttoxeter on Saturday 26 September, and stopped-off in North Wales, Lockerbie (Scotland), Wetherby, and Leeds, finishing in Burton on Trent on Tuesday 28 September.
Pete adds: “Alzheimer’s Society is transforming the landscape of dementia forever, and now more than ever, need financial support so it is able to maintain its vital support and specialist services for people living with dementia, and those caring for them. All the money we are able to raise will go straight to the charity. Anyone who wishes to support us and make a donation to Alzheimer’s Society can visit our JustGiving page.”