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Embarking on PR Programme

Sector: Projects

Midlands-based independent corporate finance brokerage Embark Finance specialises in sourcing alternative finance for businesses. Seen as a trusted and knowledgeable broker by many of the UK’s biggest providers in the UK, Embark operates in one of the most competitive market places, and turned to V Formation with the objective of raising its profile amongst its key referrer community and existing client portfolio.

For Embark’s first step into PR, we devised a focussed integrated marcomms campaign that plays to the strengths of the firm and its expertise. Led through a proactive, timely, news-driven PR programme, V has generated coverage across Embark’s most influential press and online media, from local and regional news titles, to respected B2B periodicals.

The results – within six months of the campaign beginning, and from a standing start, over 50 pieces of news and comment-led coverage in both on and offline media, a 20:1 ROI for Embark from its marketing spend, and the added bonus for Embark … quality leads, converted into live clients and deals, directly from individual articles.

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