Our Work

Keeping it in the Family

Sector: Projects

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Longstanding V Formation client The Wilson Organisation was keen to develop a strong pipeline of prospects and raise its profile without it impacting an already limited marketing budget. V Formation met with the directors and discussed options for building on Wilsons strengths within the family business sector.

The result of the these discussions was the Midlands Family Business Awards: a charitable initiative that recognises the successes of the region’s family businesses. V works with Wilsons to generate media coverage and publicity, secure sponsors, drive entries and project manage the initiative. From Wilsons’ perspective, the Awards have delivered significant profile in its target market together with a pipeline of exciting new clients and business development opportunities.

www.familybusinessawards.co.uk

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