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Millie Lingerie: Questioning the norm, when the norm isn’t working

Sector: Projects

Every year 1.7m women around the world are treated for breast cancer, and millions more live with it in their lives. They all need to buy new bras, not only because their breasts have changed, but their body image has too, and it’s hard to find a bra that feels secure & comfortable, and looks fabulous. Sue Pringle is founder of Millie Lingerie and a twice survivor of breast cancer. Her determination to turn a problem into a solution is the driving force for the creation of a new lingerie range for women like her.

Millie Lingerie
Millie Lingerie focus group

Millie’s Kickstarter crowdfunding campaign to raise £5000 launched in May 2015 to enable Sue to develop a prototype for a new range of lingerie for women to wear after breast cancer treatment.

With the prototype developed and concepts taking shape, the next step was to have a fitting day and ask volunteers, all of whom have had breast cancer, to come together to give feedback on the prototype, fabrics, design and fit.

The fitting day took place on 7th May 2016 in Nottingham with 17 volunteers sharing their experiences of breast cancer, buying and wearing bras after surgery and treatment as well as discussing their lingerie requirements and needs.

V Formation’s Sue Carr helped run the focus groups with the volunteers to gather insights, experiences and feedback which will help with the development of a bra that challenges the norm when the norm simply is not working.

“Sue kindly helped with our Millie Design and Fitting Day in May, taking our volunteers through a guided conversation to build insights into their lingerie buying experiences following their breast cancer treatment. This required gentle probing by the questioner around a highly charged, emotional patient and consumer experience, one which echoed back to each volunteer’s illness. Sue handled these conversations beautifully, sensitively, and demonstrated real empathy throughout, and worked like an absolute Trojan all day! 

The event was a resounding success, revealing rich, deep insights into the personal experiences of women living with the day-to-day impact of their breast cancer treatment; it wouldn’t have been possible without Sue’s help.” Sue Pringle

Find out more about Millie Lingerie here or follow @millie_lingerie

Millie Lingerie

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