When Melton-based fulfilment company, Hallmark Consumer Services, decided it was time to revamp their informative, but slightly out-dated website, they turned to V Formation for assistance.
The team at Hallmark wanted something that demonstrated their range of fulfilment services better, created a more engaging user experience, whilst reflecting their friendly, approachable personality. It also, of course, needed to be responsive and findable.
V Formation’s Hilary Campton and Leah Bradley worked up a detailed design brief and managed the web agency selection process to ensure that the right creatives were appointed to deliver the project on-brief and on budget. Design agency Adtrak, based in Nottingham, was selected as the creative partner, whilst V Formation took care of the content and project management.
The new Hallmark Consumer Services website, which went live over the summer, incorporates moving imagery, bespoke photography and videography, fresh content, a brighter yet professional look and feel and a live webchat feature. Below is time-lapse footage of Hallmark’s impressive warehouse, which features on the homepage.
V Formation worked closely with Adtrak throughout the entire process to ensure the project stayed focused and on track, which meant Hallmark could concentrate on what they do best.
Leah Bradley of V Formation said:
“We are really pleased with the new Hallmark website – it goes to show that when working with the right partners you can deliver a great website with lots of features on a mid-range budget. A decent website doesn’t have to cost a fortune!”
Phil Hall, MD of Hallmark Consumer Services said:
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“V Formation helped us procure and project manage our new website launch. Both Hilary and Leah were exceptionally professional throughout and made sure that the site launched on time and within budget. They held our hands and guided us through the design process, improved the copy and advised on photography and video. Outsourcing the project management of the website to V Formation allowed us to focus on the business with the reassurance that the project was moving along at all times.”