Rotherhill Developments, a property company with a strong track record in commercial property projects across the East Midlands, has appointed V Formation to help raise its profile and provide continuing marketing and PR services.
V Formation have worked with Rotherhill Developments on an ad-hoc basis for the past 12 months. Having experienced first-hand how V Formation can support their marketing efforts, they made the decision to formally appoint them with a focus on raising their profile and generating opportunities from two distinct target audiences.
Rotherhill Developments are keen to develop and strengthen relationships with key industrial agents across the East Midlands. The company already has a strong network across the East Midlands, but want to expand this and work more closely with the region’s key agents.
With its strong reputation and experience of developing commercial properties, Rotherhill Developments want to educate and raise awareness amongst freehold owner occupiers who either need to raise funds or are considering selling their premises.
Recent successes for Rotherhill Developments include transforming an unloved Leicester office building, Lancer House into a modern contemporary space for high-tech company, TBA; and acquiring Rothley Lodge Commercial Park – a 14 acre industrial site on the outskirts of Leicestershire – for re-development.
Since being appointed, V Formation have developed a focused tactical marketing plan, which will be implemented over the next 12 months. Activities include PR, direct mail campaigns, digital marketing, advertising and supporting recruitment activity.
Paul Bagshaw, managing director of Rotherhill Developments, said:
“Having worked with V Formation for a while now, we decided it was time to work with them more closely to support the next phase of our growth strategy.
We already have a strong reputation in the East Midlands and we want to build on this. We also want to raise awareness and educate owner occupiers of the options available to them.
V Formation are well regarded and they are the ideal partner to help us to achieve our marketing aims.”
Hilary Campton, director, V Formation, commented:
“We are delighted to have been formally appointed by Rotherhill Developments.
We have enjoyed working with Paul and his team on projects over the past year and we are looking forward to working with them more closely to help them achieve their objectives.”