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The value of apprenticeships

The value of apprenticeships
February 11, 2021 Leah Bradley

V Formation has always been a firm believer in nurturing young talent, and actively supports and provides opportunities for budding marketers to learn and develop their skills within marketing and PR. As it’s National Apprenticeship Week, we discuss the value that apprenticeships have added to our business and hear from our current apprentices.

Apprenticeships, essentially, offer employees the chance to gain additional qualifications and learn new skills during the course of employment. It is a fantastic opportunity for career development and, for employers, a great way, both practically and financially, to upskill your workforce and/or recruit new talent.

In marketing and PR the landscape evolves quickly and it is important that we keep up with the pace of change. The Baltic Digital Marketing Apprenticeships scheme, in particular, has provided us with an ideal platform to develop our own junior marketers.

Digital marketing apprenticeships from Baltic

Digital marketing apprenticeships

Baltic offers a completely digital apprenticeship training platform, which has been ideal in the current circumstances, and aims to provide apprentices with the skills required to define, design, build and implement a range of marketing campaigns across a variety of online and offline platforms.

Delivered via an online ‘SMART classroom’, the one-year course offers a professional development programme for junior marketers and combines learning with real world application. Apprentices come together from all over the country and work together in the smart learning environment. This has provided a valuable opportunity for our apprentices to learn alongside others at a time when classroom-style learning in the traditional sense has not been possible.

Our apprentices

Amy Cooper, senior marketing executive, and Beckie Chaddock, marketing and PR executive at V Formation are our current Baltic apprentices. Both have become integral members of the V Formation team since joining us through a graduate internship, which gave them a real flavour of working in a busy agency environment. We’ve now invested further in their training and development through the apprenticeship scheme as we recognise that their expanding knowledge and skill sets will be of real value to the business.

Amy says:Amy Cooper, V Formation

“I am always looking for ways in which I can expand on my knowledge in digital marketing, so when I was approached with the opportunity to complete a level 4 digital marketing apprenticeship, I was eager to jump at the chance.

I am thoroughly enjoying my learning with Baltic so far, with recent highlights including looking in depth at mobile optimisation and the ways in which social media can impact SEO.

The use of the SMART classroom has meant that the course has not been interrupted by the coronavirus pandemic, and has been an excellent opportunity to connect with new people across the country in these isolating times.”

Beckie adds:

Beckie Chaddock, V Formation“Though I was a little apprehensive about it initially, using the SMART Classroom platform has been a unique and genuinely enjoyable experience – it is a really innovative approach to teaching unlike anything I’ve experienced before. I am surprised by the sense of community I feel with my fellow apprentices taking part in the course, who join the online classroom from a variety of locations across the country, as well as with the technical trainers who deliver each programme.

“I feel really grateful to have been offered such valuable learning opportunity and look forward to coming away from the apprenticeship course with a deepened understanding of marketing campaigns, communication, service delivery, budget management, evaluation & analysis, and marketing systems & processes.”

Adding value

Upon completion of the apprenticeship, Amy and Beckie will gain a recognised qualification to add to their portfolio and V Formation (and our clients) will benefit from the additional skills that they will acquire.

V Formation director Sue Carr explains:

“We are committed to investing in the future and supporting the ongoing development of the team at V Formation. We are delighted to support Amy and Beckie with their involvement in the Digital Marketing apprenticeship scheme at Baltic. It is a time commitment for both the business and Amy and Beckie, but they are benefitting from developing their skills which in turn will help us expand our services and what we can offer to our clients. Marketing is evolving at a pace with the increasing trends in digital tactics and platforms, keeping at the forefront of this is essential for us as a business and for our clients.”