Content is king when it comes to your online presence. You’ll have heard this many times recently and it is now truer than ever, with Google rewarding websites that carry original, relevant, up-to-date and quality content.

Putting aside your search engine rankings, strong content plays a key role in customers’ buying decisions as well as providing a useful resource for journalists and bloggers seeking contributors and commentators on industry issues.

By utilising your website as an online newsroom, you can build a reputation as an organisation that has its finger on the pulse, with topical, interesting, current, newsworthy information available 24/7 – and provide a useful resource for the key journalists and influencers within your industry sector.

In the latest V Formation blog, our resident PR expert Diane Wood outlines the content your ‘online newsroom’ could and should contain. Read the full article here.