Generation Gap – a team of four rowers who leave dry land tomorrow to take on a 3000 mile non-stop row across the Atlantic, will do so with the support of V Formation as one of its corporate sponsors.
The Generation Gap team is taking part in the Talisker Whisky Challenge 2020, which leaves La Gomera in the Canary Islands on the 12 December 2020.
The team will chalk up two firsts and world records for the race, which draws participants from across the world. Its crew, which has a 31-year age gap, includes the first ever Spanish woman, and first father and daughter duo to take on the challenge.
Victoria Micó Egea (30), Edward Raymont (29), Brittany Staniforth (27) and Brittany’s father Roger Staniforth (59), make up the Generation Gap team, who are aiming to arrive at the finish line in Antigua in a target of 42-days, when they also hope to have hit their epic £100,000 fundraising target that will be shared between their chosen charities: Mind, The Royal Marines Charity, Rural Assistance Nepal and Women’s Aid.
As one of Generation Gap’s official supporters, V Formation has been providing PR support to the team in the run up to the big event in return, helping to raise their profile and awareness of the four amazing charities the team is fundraising for, through a year-long PR programme led by liaison with press and media across online, print and broadcast.
Commenting on the support they have received, Roger Staniforth says: “We have a range of brilliant and diverse corporate sponsors from companies both small and large that range from local firms on our doorstep, to businesses on the other side of the world. We cannot thank our sponsors and supporters enough for their encouragement and enthusiasm, and the vital funds they have helped to raise for worthy causes.”
Brittany Staniforth, who worked as a doctor at Bradford Royal Infirmary during the pandemic, says: “We’re feeling more committed than ever to raise as much money as we can for our four chosen charities, which we couldn’t do without the amazing generosity of our sponsors and supporters.”
The team’s skipper Edward Raymont, says: “It has definitely been a difficult few months as we have had to adjust to the new normal. Social distancing measures made rowing together in a small boat completely impossible, so we focused our training on building strength and stamina, doing virtual home workouts together whenever we could.”
Victoria Micó Egea, the first Spanish woman to row the Atlantic, adds: “The coronavirus pandemic has truly emphasised the social inequalities faced by many, and we’re prouder than ever to be supporting charities that have proven invaluable to countless people during lockdown.”