V Formation has supported specialist property law firm and long-standing client Brady Solicitors with the development of its new website.
Designed and developed by digital marketing agency Impression, the new website has a much brighter, fresher feel, and delivers an excellent user experience across all devices (mobile, desktop and tablet).
The new site firmly delivers against the best practice requirements laid down by Google and other search engines and, less than one month after go-live, is already boosting new enquiries across all areas of the business.
Bradys’ Head of Business Development Colin Hussey explained:
“Inbound and content marketing plays a key role in new business development for Brady Solicitors, which is driven by regular, well-written news and blog content, good SEO practices and effective social media strategies.
“We felt that we needed to inject a bit more life into the Brady website to ensure we maintained our strong organic positions in Google search results as well as enabling us to communicate the wider range of property law advice that we offer. Delivering user-friendly information for our online visitors and clear contact routes for potential clients was also a key requirement.”
Launching the new website was a huge project, with several hundred pages and posts to transfer over, plus new features, new photography and imagery and many new pieces of content to write. V Formation’s Hilary Campton and Leah Bradley worked closely with Bradys’ Colin Hussey and the team at Impression to advise and assist with everything from site mapping, content writing and imagery, through to creating and optimising pages for SEO.
The new website went live in May.
Designed to be a real lead generation tool, the new site has enabled Brady Solicitors to present itself more accurately as a full-service property law firm. Since it went live, unique visitors have doubled compared to the same period 12 months ago and the business is already seeing a steady stream of high quality enquiries across all areas of work.