Strategies that work, tactics that deliver
The growth and evolution of the life sciences sector has seen a large number of smaller research organisations and biotechs emerge, usually as specialists in their field. Often these have spun out of big pharma or academia and budgets and corporate infrastructure can be limited.
The team at V Formation is passionate about working with businesses that have a goal of improving the health and wellbeing of patients’ lives – whether that be directly, or as a small (but important) cog in the drug discovery and development machine.
We work with numerous contract research and manufacturing organisations, and other support companies in this sector, as their outsourced marketing director and team. More often than not, they do not have any marketing (or in the early stages, business development) expertise in house. However, to grow they know they need the right support.
Working closely with the CEO and senior team, we are quick to get under the skin and understand the business and what it does. We put in place sensible and focused marketing strategies, supported by a marketing plan, that will help the business to achieve its goals. We work as the outsourced marketing and PR team to implement those tactics, measuring effectiveness along the way.
Furthermore, as Medilink Midlands members, we keep close to the sector and have built up a wide network, helping to facilitate multi-company initiatives to drive greater results.
Marketing support for life sciences businesses
We have longstanding relationships with our life sciences clients and have helped them with a number of projects, including:
- Brand development
- Marketing communications
- Employer brand development
- Database management and CRM implementation
- Marketing collateral development
- Award submissions
- Event management
- PR and media relations