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Event management: launching Cellomatics’ new laboratories

Client: Cellomatics

Sector: Life Sciences

Award winning Contract Research Organisation (CRO), Cellomatics Biosciences, has enjoyed a highly successful 2022. As well as being awarded one of the UK’s most prestigious business awards – the Queen’s Award for Enterprise for International Trade – in July 2022, Cellomatics has continued to report year-on-year organic growth.

Cellomatics recently relocated to purpose-built premises in Colwick, Nottingham, covering approximately 5,500 square feet across two levels, allowing the company to facilitate the rising demand for its bespoke preclinical and early drug discovery phase laboratory services

V Formation Ltd

Celebrating in style

To enable Cellomatics to show its appreciation for its dedicated team, whilst celebrating the company’s continued success with its clients, partners and like-minded businesses, V Formation suggested hosting a bespoke launch event at the new premises.

No matter the size, events offer the ideal opportunity to truly showcase your business, so must be meticulously planned from the outset.

Launch event: planning in progress

The V Formation team sat down with CEO and founder of Cellomatics Biosciences, Dr Shailendra Singh, to agree a bespoke event format that would best suit the company and its guests. This included personal lab tours with some of the resident scientists, who were best placed to showcase the state-of-the-art equipment and bring the company’s work to life.

We sourced and worked with an independent caterer, Citreus, to deliver a range of hot and cold canapes, including delicious, bite-sized, sweet and savoury hors d’oeuvres. We also worked with a wine supplier to put the fizz into the gathering.

Ahead of the event, V Formation managed the guest list, dietary requirements, parking and access. Our team also ensured everyone was welcomed as they entered the event and were fully catered for throughout.

Cellomatics launch event

Cellomatics launch event


A special endorsement from Sir Jonathan Van-Tam

Our digital and PR teams also managed the launch event’s publicity, promoting the occasion across Cellomatics’ platforms using video footage and imagery taken on the evening.

We were also able to secure an endorsement for the event and support for the company from former Deputy Chief Medical Officer for England and now Pro Vice-Chancellor at the University of Nottingham, Professor Sir Jonathan Van-Tam. Read his full statement here.

Tailored support

“Thank you everyone – Jocelyn, Lucy, Amy, and Rachel for all your support and contribution in making this event such a great success. You were all amazing in the way you organised and managed this event on behalf of Cellomatics. It makes me feel very proud to be associated with such a professional team.”

  • Cellomatics CEO and Founder, Shailendra Singh

Being able to get under the skin of a business brings huge rewards. As well as providing us with an insight into a company’s operations, this also allows us to understand its culture and how the team works as a collective.

We are always looking for new ways to raise the profile of our clients. By connecting with businesses and gaining an understanding of what makes them tick, we can confidently deliver specialist support that is tailored to their needs.

If you’d like to learn more about V Formation and how we can help support you and your business, feel free to drop us a line for a friendly chat. Call us on 0115 667 0131 or send us a message here.

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