Understanding your market and gathering valuable insights

Market research covers a number of areas. Firstly, it is about understanding your audience or market (and making sure you have one) before making key decisions such as launching a new product or service. Secondly, it can be about gaining valuable insights and feedback to get to know your audience and market better, helping you to improve or change the way you do things.

Before embarking on any market research, we work closely with our clients to understand what it is they are trying to achieve and why. This is essential in ensuring the right approach to any research project.

V Formation can help you with:

  • Brand research
  • Consumer research
  • Customer satisfaction and feedback
  • New product development research
  • Social research

We use a number of tools to help gather both qualitative and quantitative data:

  • Surveys
  • Focus groups
  • In-depth interviews
  • Desk-based research

The team then analyses the results and pulls together findings, trends and anecdotal insights into one useful report, making recommendations if required.