Professional services marketing, communications and PR
There are few marketing agencies that understand professional services as well as V Formation. And, for a naturally modest bunch, that’s a statement that we don’t make lightly! In addition to almost 15 years’ experience of working with our professional services clients, our directors previously held senior, board-level, in-house roles across legal and accountancy firms and several members of our team have also worked extensively in-house.
From dedicated PR and profile raising through to the nitty gritty of campaign management, and from internal communications through to employer branding, we know how partnerships tick – and how to help our clients get results.
With many of our professional services clients, we are embedded as part of their teams and often mentor or manage the in-house marketing staff, provide advice to the partners and manage substantial budgets.
Importantly, we have a strict ‘no competitor’ policy, which means we will only ever act for one law firm or one accountancy practice in each region. We believe this is essential to keeping our advice fresh, focused and free of conflict.
How we can help
Our marketing and communications advice for professional services firms includes:
- Marketing and communications planning and implementation
- Content and inbound marketing
- Press, PR and profile raising
- Digital marketing and social media
- Lead generation and business development
- Mentoring and training
- Internal communications
- Awards submissions
- Client magazines
- Crisis communications
- Client listening programmes