V Formation has worked with Reach Marketing to deliver an impressive new website for Birmingham accountants and business advisors, Friend Partnership Limited.
Friend Partnership is a firm of chartered accountants, business advisors and tax specialists based in Birmingham’s Brindleyplace. With a client base that includes multinational corporations, high tech businesses and successful entrepreneurs, it was important for the senior management team that the Friend Partnership website was reflective of both its clients and its ambitious, blue chip culture, as Denise Friend, founder and corporate finance partner explains:
“We have a proactive and highly personal approach to client service, which ensures we are the first choice for many entrepreneurial businesses and successful individuals and we were keen to ensure that our new website differentiated Friend Partnership from the usual professional services and accountancy sites.
“Our new website reflects our ambition and approach, with a fresh feel that incorporates movement and strong visuals, whilst ensuring that the visitor can quickly and easily find the accountancy, advisory or tax information that they need.”
Working closely with the website design and build specialists at Leicester design agency Reach Marketing, V Formation guided the Friend Partnership team through the process, delivering a new website that incorporates creativity, excellent design and strong copy. The process took just three months from receipt of the brief.
V Formation’s Hilary Campton added:
“This was a fantastic project; Friend Partnership gave us real creative freedom and this is reflected in aspects such as the homepage movie and excellent design elements created by Reach Marketing. The new website provides a strong platform for the firm’s thought leadership content and specialist advice and we are looking forward to our continuing working relationship with the Friend Partnership team.”