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George Square Financial Management: building the brand

Client: George Square Financial Management

Sector: Professional Services

Building the brand for future growth was a top priority for IFA practice George Square Financial Management so V Formation stepped in to provide strategic marketing support and direction.

V Formation Ltd

George Square Financial Management

George Square Financial Management provides friendly, professional independent financial advice to individuals and businesses from its base in Nottingham city centre. Although well-established with a large and loyal client base, the business needed a marketing strategy that supported both the future growth of the firm and the succession of its clients.

Following an initial ‘fact-finding’ mission, V Formation’s Hilary Campton and Leah Bradley developed a focused marketing plan for George Square that will help to build the brand and raise the profile of the business in and around the Nottingham area, whilst establishing a consistent online presence.

Establishing a consistent online presence

Working with our design partners, Fuse4, we launched the new George Square Financial Management website, which not only communicates their full range of services, but also delivers a better user experience across all devices and allows for regular, good quality content. Increased traffic to the website has been driven by establishing George Square on social media and applying a more joined-up, consistent approach across all online channels, including Twitter and LinkedIn.

George Square Financial Management new website

Ongoing marketing support

V Formation continues to work with George Square Financial Management as their retained outsourced marketing department responsible for managing the website, including the creation of engaging content; social media; driving the marketing activities identified in the plan; supporting the advisers with business development; and being the first port of call for marketing enquiries to the firm.

About George Square Financial Management

George Square are a team of friendly, experienced independent financial advisers providing financial planning solutions and mortgage advice to private individuals and businesses. Their services range from mortgages, savings and life assurance through to tax planning, pensions, retirement planning and complex investments. For further information please visit www.george-square.co.uk

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