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Superhero Direct Marketing

Sector: Projects

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Brady Solicitors is a legal sector success story, trebling turnover in the last 18 months, with its market-busting service charge arrears solution for the property management industry. V Formation’s most recent task was to create a direct marketing campaign that would generate appointments – and ultimately fee income – from new property management prospects.

After creating a small but perfectly formed database of 250 new prospects, we tasked Havok Design with designing a powerful set of postcard mailers that would hit the desks of our target recipients on a weekly basis. Each Superhero postcard carried a different message and was followed up with telemarketing. Two months on and the superheroes at Brady Solicitors have a number of new clients on their books.

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