It’s been nearly four months since V Formation adjusted to life working remotely and though we’re missing being together as a team (and the BioCity café!), we have enjoyed getting stuck into some exciting new marketing and communications projects over the last few months.
We recently worked with our design partners FUSE4 to deliver two impressive and very different new websites, both of which were briefed in during lockdown and went live just a few weeks later.
Bespoke Fit Life: the brief
Bespoke Fit Life personal trainer Tom Cundy came to V Formation for help with developing his brand identity and building a new website in order to grow his emerging PT business and attract new clients.
With a minimalistic, smart design in mind, Tom was looking for a visually appealing and engaging website for Bespoke Fit Life, plus a new logo and branding, which would help reinforce the credibility of his personal training offering and act as a point of reference for potential clients in the Wimbledon area.
Working with FUSE4, V Formation was able to develop new branding and deliver a high-quality website that ticked all the boxes – all in just over a month.
The new website has a clear and easy to navigate structure, displaying Bespoke Fit Life’s costings, special offers, packages and deals, but with room to grow and evolve with the business. We wrote the copy for the website, ensuring each page is fully optimised to be both search engine and user-friendly. In line with the brief, the website also carries a minimalist visual element; we sourced strong images to use throughout the site that create impact and engage with target audiences.
V Formation helped set up social media channels for Bespoke Fit Life and created a selection of visual assets that could be shared in the build-up to the website launch and beyond. The site was also recently updated to display the brand new Bespoke Fit Life clothing range.
Scott Farnsworth: the brief
Scott Farnsworth is dual-qualified as a barrister and a solicitor with over 25 years’ experience in intellectual property law and legal services to the life sciences sector. Following his experience in-house within London and East Midlands law firms, he now works independently for a number of clients across the life sciences sector.
With his website previously taking a back seat, Scott was keen to create a new website and refresh his branding and logo identity to help attract new clients and drive inbound enquiries.
An engaging new website fit for purpose
With FUSE4 building the website, we were able to create a unique looking site to help Scott Farnsworth stand out from the competition. With striking legal imagery that holds sentimental value (such as the building where Scott sat his exams for the Bar), overlaid with engaging, optimised content we were able to create an easy to navigate website that was fit for purpose.
Following the website project, Scott Farnsworth has become a retained client and we are now working on the next steps of the marketing strategy which includes setting up social media channels for Scott to be able to communicate with a wider audience.
We will also be implementing a news page on the website to share curated and useful content and keep the site updated and fresh.
As with Bespoke Fit Life, we were able to turn around the new website for Scott Farnsworth in little over a month.
Not bad for lockdown!
Get in touch
If you would like to chat to a member of the V Formation team about refreshing your branding, creating a new website, or just to find out a bit more about what we do, then we’d love to hear from you. You can call us on 0115 787 0206 or email firstname.lastname@example.org.