In the ever-changing world of digital marketing, SEO services are something that a lot of businesses are investing in. SEO is one of the most effective and low-cost ways to enhance your brand’s visibility and increase high-quality traffic to your website.
SEO (search engine optimisation) is the process of increasing the amount of organic traffic that you get through to your website. Organic traffic is traffic that has come via unpaid sources; such as search engines, organic social media content and effective SEO.
There are several elements to an effective SEO strategy, including the identification of relevant and trending keywords within your industry, optimising your content for both your users and the search engine platforms, including relevant links from reliable and reputable websites, and of course creating high-quality content across all your channels.
Find out more about the benefits of investing in SEO services below.
It really works!
SEO is one of the most effective ways to drive organic traffic to your website. Ensuring that your business ranks well in Google’s search results will give your brand the opportunity to be viewed by millions of people, whilst also setting the foundations for new customer relationships. Google processes between 5 and 6 billion searches per day (HubSpot) showing just how much opportunity there is with potential consumers.
It improves your brand’s credibility
Most people research online when looking for a new product or service, so the more your business shows up in the search results, the more credible your brand will appear. Your relevant on-site content will also help to convert those new visitors into leads, as the customer journey will be cohesive and will assist the user in finding what they’re looking for with ease. According to an SMA study, 70-80% of people prefer organic search results over paid adverts.
It enhances your customer journey
To improve your SEO, your content has to be relevant, cohesive and optimised for purpose. This doesn’t just help with Google rankings, but it massively helps with your customers’ experience too, giving them clarity on what you’re offering as well as useful content that they can take away. 93% of online experiences begin with a search engine (SMA marketing), so making sure that your content post-search is on-brand, consistent, relevant and optimised is a must.
It gives great ROI
SEO activity doesn’t have added commercial values attached to it, compared to activities like digital and print advertising. This means that your return on investment (ROI) can be much higher, whilst also providing lasting results over time through rapport and consumer trust. According to Solve, out of 4 digital channels, organic search was ranked the best for ROI by a whopping 49%. Giving a seamless, relevant and personalised customer journey works to improve your returning customer rate as well as your word-of-mouth recommendations, which is another reason why SEO can be so beneficial in the long term compared to other marketing methods.
It results in higher quality traffic
Google’s main aim is to effectively pair engine searchers with what they’re looking for. Its algorithm works by showing the most relevant content and websites to those who are actively seeking it, resulting in higher quality traffic with higher purchase intent finding your business. In an SMA marketing study, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
Hopefully this blog has given a bit of insight into why investing in SEO services is a great way to boost your ROI and increase your flow of potential customers. If you need help or support with SEO, or other marketing services, you can get in touch with one of our friendly team today on 0115 787 0206 or you can drop us a message here.