Using pay per click to help you reach your target audience

Google Adwords is the most popular form of pay-per-click (PPC), a method of advertising that allows you to reach your audience predominantly through Google’s search results pages (SERPs). It also includes other types of advertising such as images and banners throughout Google.

We like to use a combination of SEO and PPC to ensure our clients are reaching their target audience in a multitude of ways. We run extensive research into keywords before launching campaigns, to help maximise their success and ensure your ads find the right people.

V Formation can help you with:

  • Managing and optimising your budget to make sure you get the best results for your money
  • Keyword research, ensuring you are targeting the right keywords for your target audience
  • Managing multiple campaigns using Google Adwords and writing engaging and optimised copy to increase conversions
  • Providing thorough and bespoke reports to monitor your campaigns, and making adaptations where necessary
  • Giving honest and expert advice on your campaigns – if we think your budget is better spent elsewhere – we will say!