Contact us on 0115 787 0206 or at info@vformation.biz

Blog

  • Brand equity

    It’s what’s inside the box that counts: why brand equity is important

    The V Formation marketing and PR team has successfully worked with many clients to help build their brands and raise their profile within their…

  • reputational risk

    How to manage reputational risk

    According to the findings of new research, global businesses are feeling increasingly vulnerable to reputational risk. The reputation of each…

  • SEO success: what should you be measuring?

    Now more than ever, having a well performing and content rich website is crucial to increasing your visibility and traffic,…

  • news consumption

    Why news matters more than ever during the COVID-19 pandemic

    Regardless of how long we have been in the business of media relations, PR, marketing and communications, we still get…

  • Marketing in the pandemic: staying in touch to build trust

    The findings of new research into how consumers are responding to brands during the COVID-19 pandemic highlight the importance of…

  • How to use market research in your PR and communications strategy

    Market research can be a valuable element to include in a PR and communications strategy. Not only does the media…

  • Jose Gonzalez, V Formation

    Guest blog: Vision and values in action

    Following our earlier blog on the importance of vision and values within the life sciences sector, our guest blogger and…

  • Life sciences marketing: the importance of vision and values

    For founders of early stage or fast-growing life sciences businesses, the early years are necessarily focused on getting the business…

  • How to build a great media database for your PR

    You have some great news about your business that you want to share, but without any media contacts, where do you…

  • Internal comms

    Developing an internal comms strategy that engages all generations

    From Generation Z to Baby Boomers, employers face the challenge of delivering an internal communications strategy that fits a multi-generational…

  • why are online reviews important

    The growing impact of online reviews

    In this digital age, online reviews are more important than ever. With a large amount of information ready at the…

  • My Placement at V Formation

    George Whitcroft White joined V Formation as part of a summer placement scheme for his MSc course at the University…