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Blog

  • Vacancy: strategic marketing consultant

    Fed up with freelancing on your own or perhaps you’re in an in-house role and keen to spread your wings?…

  • optimise your youtube channel

    5 ways to optimise your YouTube channel

    When putting the time into creating a video, you want to make sure that the video is seen by as…

  • Digital PR

    Why is digital PR important?

    Digital PR is an essential feature of every PR, marketing and communications campaign.  In the last five years, digital PR…

  • PR internship

    Digital-first: my PR internship experience

    V Formation recently welcomed University of Nottingham student, Sherie-Lauren Eguavoen to the team as digital PR intern during the Easter…

  • V Formation SEO review

    SEO review: 10 things to consider

    Now more than ever, it’s vital to ensure your website is content rich and effectively optimised for search engines. With…

  • International Women's Day 2021

    Breaking the mould on International Women’s Day

    Whilst headway has been made in gender equality, there’s still a long way to go when it comes to women’s…

  • Digital marketing apprenticeships

    The value of apprenticeships

    V Formation has always been a firm believer in nurturing young talent, and actively supports and provides opportunities for budding…

  • The benefits of corporate sponsorship

    Corporate sponsorship is an increasingly popular venture amongst businesses looking to boost their brand visibility in front of their key…

  • 2021 predictions

    Looking ahead to 2021 – is it time to reimagine your business?

    The events of 2020 presented some of the most challenging times businesses have ever faced. While, sadly, some have suffered…

  • Guest blog: successful marketing strategies in a COVID-19 landscape

    V Formation guest blogger and award-winning MBA graduate, Mecia Petersen shares her thoughts on how marketing can help brands to…

  • Press release

    How to write an effective press release

    The media landscape may be rapidly evolving, but research continues to show that the traditional press release still reigns supreme…

  • Brand equity

    It’s what’s inside the box that counts: why brand equity is important

    The V Formation marketing and PR team has successfully worked with many clients to help build their brands and raise their profile within their…