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Blog

  • The value of apprenticeships

    V Formation has always been a firm believer in nurturing young talent, and actively supports and provides opportunities for budding…

  • The benefits of corporate sponsorship

    Corporate sponsorship is an increasingly popular venture amongst businesses looking to boost their brand visibility in front of their key…

  • Looking ahead to 2021 – is it time to reimagine your business?

    The events of 2020 presented some of the most challenging times businesses have ever faced. While, sadly, some have suffered…

  • Guest blog: successful marketing strategies in a COVID-19 landscape

    V Formation guest blogger and award-winning MBA graduate, Mecia Petersen shares her thoughts on how marketing can help brands to…

  • How to write an effective press release

    The media landscape may be rapidly evolving, but research continues to show that the traditional press release still reigns supreme…

  • Brand equity

    It’s what’s inside the box that counts: why brand equity is important

    The V Formation marketing and PR team has successfully worked with many clients to help build their brands and raise their profile within their…

  • reputational risk

    How to manage reputational risk

    According to the findings of new research, global businesses are feeling increasingly vulnerable to reputational risk. The reputation of each…

  • SEO success: what should you be measuring?

    Now more than ever, having a well performing and content rich website is crucial to increasing your visibility and traffic,…

  • news consumption

    Why news matters more than ever during the COVID-19 pandemic

    Regardless of how long we have been in the business of media relations, PR, marketing and communications, we still get…

  • Marketing in the pandemic: staying in touch to build trust

    The findings of new research into how consumers are responding to brands during the COVID-19 pandemic highlight the importance of…

  • How to use market research in your PR and communications strategy

    Market research can be a valuable element to include in a PR and communications strategy. Not only does the media…

  • Jose Gonzalez, V Formation

    Guest blog: Vision and values in action

    Following our earlier blog on the importance of vision and values within the life sciences sector, our guest blogger and…